Audience segmentation prioritization in support of personalization for automated message generation

ABSTRACT

A message generating system disseminates to each of multiple user devices first information items each associated with at least a respective one of multiple services made available by a first entity. When access indicative signals are received via a network connection, each prompted by a respective one of the user devices accessing at least one of the first information items, the system stores a respective awareness-stage record for each received access indicative signal, thereby recording that the respective user entity accessed at least one of the first information items. For each user entity for which a respective awareness-stage record is stored, a second item is generated and sent including information of a particular service associated with at least one first information item. User entities for which a second item was not generated are excluded as having not accessed a first item. The exclusion reduces data traffic on the network connection.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation application tracing priority toco-pending U.S. application Ser. No. 17/661,319 filed on Apr. 29, 2022,the entirety of which is herein expressly incorporated by reference.

FIELD

The present disclosure relates generally to messaging across a network,and more particularly to narrowing a user audiences into categoriesaccording to interaction levels to customize messaging and to reducenetwork traffic by minimizing messaging redundancies.

BACKGROUND

Interactions between potential clients and providers of products andservices are increasingly conducted online or via network connections.Purchase decisions, small and large, are being made in whole or in partusing computers, including mobile phones. Consumers increasingly rely onservice providers to maintain records of purchases in lieu of at-homepaper files. People browse for products and services on their laptopcomputers and on their phones, and even apply for services and productswhile multi-tasking, often only tentatively browsing and partiallycompleting applications while intending to resume later with hope thattheir progress wasn't lost.

Providers disseminate promotional information to wide audiences,sometimes inadvertently sending redundant information to potentialcustomers and even existing customers. Some consumers feel inundatedwith poorly targeted and unrestrained marketing and messaging. Theassociated data traffic is a burden on wireless service providers andnetwork operators.

Improvements are needed to narrow user audiences into categoriesaccording to interaction levels to customize messaging.

BRIEF SUMMARY

According to embodiments of the invention, a message generating systemuses staged user-device specific content delivery for networkdata-traffic reduction. The system includes a computing system includingone or more processor and at least one of a memory device and anon-transitory storage device. The one or more processor executescomputer-readable instructions to sequentially generate messages uponstaged user-device actions. A network connection operatively connectsuser devices to the computing system. Upon execution of thecomputer-readable instructions, the computing system disseminates, toeach of multiple user devices, first information items each associatedwith at least a respective one of multiple services made available atleast in part by a first entity. The computing system further receives,via the network connection, multiple access indicative signals, each ofwhich was prompted by a respective one of the user devices accessing atleast one of the first information items. The computing system stores arespective awareness-stage record for each received access indicativesignal, the respective awareness-stage record being associated with arespective user entity with which the respective one of the user devicesis associated, the respective awareness-stage record thereby recordingthat the respective user entity accessed at least one of the firstinformation items.

In at least one embodiment, the computing system generates, for eachuser entity with which a respective awareness-stage record is stored, asecond information item including information of a particular service ofthe multiple services, the particular service being associated with atleast one first information item accessed by the user entity. Thecomputing system sends, via the network connection, each secondinformation item to one or more device of each user entity for which thesecond information item was generated, excluding each of the multipleuser devices not associated with any user entity for which a secondinformation item was generated thereby reducing data traffic on thenetwork connection. The computing system stores a respectiveconsideration-stage record associated with each user entity to which thesecond information item is sent.

The computing system, in some embodiments, performs further steps,including in at least one embodiment, receiving via the networkconnection at least one inquiry signal prompted by one or more device ofa particular user entity accessing the second information item andrequesting, at least in part, the particular service; and storing adecision-stage record associated with the particular user entity therebyrecording receipt of the at least one inquiry signal.

The steps, in at least one embodiment, further include generating athird information item including indicia of confirmation of providing,or determination to make accessible, the particular service to theparticular user entity; and sending via the network connection the thirdinformation item to at least one device of the particular user entityfor display, at least in part, of said indicia.

Disseminating the first information items may include sending at least aportion of the first information item to a third party for disseminationby the third party.

The third party may include at least one of a social-media platformoperator, a social-media platform user, a media content platform, amedia content provider, a website owner, and a website developer.

The steps may further include storing a conversion-stage recordassociated with the particular user entity to which the at least onedevice is send the third information.

In some examples, the computing system stores, for each one of themultiple services made available at least in part by the first entity:awareness-stage records to associate respective user entities with anawareness-stage category; consideration-stage records to associaterespective user entities with an awareness-stage category;decision-stage records to associate respective user entities with adecision-stage category; and conversion-stage records to associaterespective user entities with a conversion-stage category.

In some examples, the first information item is generated to guide userentities to the awareness-stage category; each second information itemis generated to guide user entities to the consideration-stage category;and the third information item is generated to guide the particular userentity to receive or access the particular service.

The multiple services made available at least in part by a first entitymay include at least one of banking, checking, savings, investments,credit cards, automatic-teller machines, debit cards, loans, mortgages,personal accounts, business accounts, account management, creditreporting, credit requests, and credit scores.

The first entity may be a financial institution.

According to some embodiments of the invention, a system is provided forsegmenting user interactions by staged network messaging for networktraffic reduction. The system may include: a computing system includingone or more processor and at least one of a memory device and anon-transitory storage device, wherein said one or more processorexecutes computer-readable instructions to generate messages upon stageduser-device actions; and a network connection operatively connecting atleast one user device to the computing system. Upon execution of thecomputer-readable instructions, the computing system performs stepsincluding: upon receiving a first signal prompted by at least one userdevice accessing a first awareness-stage data item disseminated tomultiple user devices, the first awareness-stage data item associatedwith a first service made available by a first entity, sending via thenetwork connection a consideration-stage item including an informationrequest to a first user entity with which the at least one user deviceis associated, the information request being associated with the firstservice; upon at least receiving data from the user entity, the datareplying at least in part to the information request, sending via thenetwork connection the user entity a decision-stage item includingprompting indicia for display on at least one device associated with thefirst user entity, the prompting indicia reporting a status of theinformation request; and disseminating a second awareness-stage dataitem associated with the first service to multiple user entities viarespective one or more user-entity associated device, whereindisseminating the second awareness-stage data item to multiple userentities excludes the first user entity thereby reducing data traffic onthe network connection.

Upon execution of the computer-readable instructions, the computingsystem may performs steps further comprising disseminating the firstawareness-stage data item to the multiple user devices.

In some examples, disseminating the first awareness-stage data item tothe multiple user devices includes sending at least a portion of thefirst awareness-stage data item to a third party for dissemination ofthe first awareness-stage data item by the third party.

The third party may include at least one of a social-media platformoperator, a social-media platform user, a media content platform, amedia content provider, a website owner, and a website developer.

The computing system can maintain records associating, for each ofmultiple services made available by a first entity, respective userentities with at least one of an awareness-stage category, aconsideration-stage category, a decision-stage category, and aconversion-stage category.

Each awareness-stage data item may be generated to guide user entitiesto the consideration-stage category, and each consideration-stage itemmay be generated to guide user entities from the consideration-stagecategory to the decision-stage category.

In some examples, each particular user entity is provided, or is grantedaccess to, a service for which a record associates the particular userentity with the conversion-stage category.

In some examples, each user entity associated with the conversion-stagecategory for a particular service is excluded from receivingawareness-stage data items and consideration-stage items for theparticular service.

The multiple services made available at least in part by a first entitycan include at least one of banking, checking, savings, investments,credit cards, automatic-teller machines, debit cards, loans, mortgages,personal accounts, business accounts, account management, creditreporting, credit requests, and credit scores.

The first entity may be a financial institution.

In various embodiments, a method is provided for segmenting userinteractions by staged network messaging for network traffic reductionby a computing system, which includes one or more processor and at leastone of a memory device and a non-transitory storage device. Thecomputing system is operatively connected at least one user device via anetwork connection. The one or more processor executes computer-readableinstructions to generate messages upon staged user-device actions. Uponexecution of the computer-readable instructions, the computing systemperforms steps including: upon receiving a first signal prompted by atleast one user device accessing a first awareness-stage data itemdisseminated to multiple user devices, the first awareness-stage dataitem associated with at least a first service of multiple services madeavailable at least in part by a first entity, sending via the networkconnection a consideration-stage item including an information requestto a first user entity with which the at least one user device isassociated, the information request being associated with the firstservice; upon at least receiving data from the user entity, the datareplying at least in part to the information request, sending via thenetwork connection the user entity a decision-stage item includingprompting indicia for display on at least one device associated with thefirst user entity, the prompting indicia reporting a status of theinformation request; and disseminating a second awareness-stage dataitem associated with the first service to multiple user entities viarespective one or more user-entity associated devices, whereindisseminating the second awareness-stage data item to multiple userentities excludes the first user entity thereby reducing data traffic onthe network connection.

In some examples, the computing system stores, for each one of themultiple services made available at least in part by the first entity:awareness-stage records to associate respective user entities with anawareness-stage category; consideration-stage records to associaterespective user entities with an awareness-stage category;decision-stage records to associate respective user entities with adecision-stage category; and conversion-stage records to associaterespective user entities with a conversion-stage category.

The features, functions, and advantages that have been discussed may beachieved independently in various embodiments of the present inventionor may be combined in yet other embodiments, further details of whichcan be seen with reference to the following description and drawings.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

Having thus described embodiments of the invention in general terms,reference will now be made to the accompanying drawings, wherein:

FIG. 1 illustrates an enterprise system, and environment thereof,according to at least one embodiment.

FIG. 2 is a flowchart representation of a method for segmenting userinteractions by staged network messaging for network traffic reduction,according to at least one embodiment.

FIG. 3 is a diagram representing an example of audience management asimplemented, for example, by the method of FIG. 2 .

FIG. 4 illustrates category funneling in audience management by whichuser entities are guided into a matrix represented as a column havingAwareness, Consideration, Decision, and Conversion (ACDC) categories.

FIG. 5 illustrates a 2-dimensional slice of an optionallyhigher-dimensional ACDC matrix, according to at least one embodiment.

FIG. 6 illustrates an Awareness-stage event in an implementation of themethod of FIG. 2 advancing toward conversion in FIG. 9 .

FIG. 7 illustrates a Consideration-stage event in the example of FIGS.6-9 .

FIG. 8 illustrates a Decision-stage event in the example of FIGS. 6-9 .

FIG. 9 illustrates Conversion in the example of FIGS. 6-9 .

DETAILED DESCRIPTION OF EMBODIMENTS OF THE INVENTION

Embodiments of the present invention are described with reference to theaccompanying drawings, in which some, but not all, embodiments of theinvention are shown. Indeed, the invention may be embodied in manydifferent forms and should not be construed as limited to theembodiments set forth herein; rather, these embodiments are provided sothat this disclosure will satisfy applicable legal requirements. Likenumbers refer to like elements throughout. Unless described or impliedas exclusive alternatives, features throughout the drawings anddescriptions should be taken as cumulative, such that features expresslyassociated with some particular embodiments can be combined with otherembodiments. Unless defined otherwise, technical and scientific termsused herein have the same meaning as commonly understood to one ofordinary skill in the art to which the presently disclosed subjectmatter pertains.

The exemplary embodiments are provided so that this disclosure will beboth thorough and complete, and will fully convey the scope of theinvention and enable one of ordinary skill in the art to make, use, andpractice the invention.

The terms “coupled,” “fixed,” “attached to,” “communicatively coupledto,” “operatively coupled to,” and the like refer to both (i) directconnecting, coupling, fixing, attaching, communicatively coupling; and(ii) indirect connecting coupling, fixing, attaching, communicativelycoupling via one or more intermediate components or features, unlessotherwise specified herein. “Communicatively coupled to” and“operatively coupled to” can refer to physically and/or electricallyrelated components.

Embodiments of the present invention described herein, with reference toflowchart illustrations and/or block diagrams of methods or apparatuses(the term “apparatus” includes systems and computer program products),will be understood such that each block of any flowchart illustrationsand/or block diagrams, and combinations of blocks in any flowchartillustrations and/or block diagrams, can be implemented by computerprogram instructions. These computer program instructions may beprovided to a processor of a general purpose computer, special purposecomputer, or other programmable data processing apparatus to produce aparticular machine, such that the instructions, which execute via theprocessor of the computer or other programmable data processingapparatus, create mechanisms for implementing the functions/actsspecified in any flowchart and/or block diagram block or blocks.

These computer program instructions may also be stored in acomputer-readable memory that can direct a computer or otherprogrammable data processing apparatus to function in a particularmanner, such that the instructions stored in the computer readablememory produce an article of manufacture including instructions, whichimplement the function/act specified in the flowchart and/or blockdiagram block or blocks.

The computer program instructions may also be loaded onto a computer orother programmable data processing apparatus to cause a series ofoperational steps to be performed on the computer or other programmableapparatus to produce a computer implemented process such that theinstructions, which execute on the computer or other programmableapparatus, provide steps for implementing the functions/acts specifiedin the flowchart and/or block diagram block or blocks. Alternatively,computer program implemented steps or acts may be combined with operatoror human implemented steps or acts in order to carry out an embodimentof the invention.

While certain exemplary embodiments have been described and shown in theaccompanying drawings, it is to be understood that such embodiments aremerely illustrative of, and not restrictive on, the broad invention, andthat this invention not be limited to the specific constructions andarrangements shown and described, since various other changes,combinations, omissions, modifications and substitutions, in addition tothose set forth in the above paragraphs, are possible. Those skilled inthe art will appreciate that various adaptations, modifications, andcombinations of the herein described embodiments can be configuredwithout departing from the scope and spirit of the invention. Therefore,it is to be understood that, within the scope of the included claims,the invention may be practiced other than as specifically describedherein.

In various embodiments, users are organized into categories and guidedtoward purchase considerations and decisions in staged interactions bywhich awareness-stage information is broadcast to a wide audience, andsequential interactions increasingly refine the recipient list forfurther outgoing information, inquiries, and guides. User entities, bytheir own continued interactions, replies, and inquiries implemented asuser actions via user devices, are guided through a category funneltoward a conversion-stage category representing receipt, use,subscription, or purchase of one or more service or product by the user.The category funnel approach implemented by systems and methodsdescribed herein provides a mechanism for structuring personalization.

The narrowing nature of progress along the category funnel permitsrefining of the target audience of staged outgoing communications sentby an enterprise entity offering services and products for conversion.Network data traffic is thus reduced in comparison to wider casting ofall stages of categorized information. Users having received certaininformation, such as basic promotional content with general reference toavailable services and products, need not redundantly receive thatinformation after interactions with providers have evolved and, forexample, requests for purchase or subscription have been made. Deepeninginteractions between users and providers tend to involve increasinglysmaller audiences relative to the public at large according to theadvantages of the systems and methods described herein, and the datatrafficked across networks between users and providers is thus reduced.

From the user perspective, this advantageously personalizes interactionsand empowers providers to better manage client relationships. This alsoconserves network resources, improves communication networks and systemsefficiencies, reduces costs, and lowers energy consumption.

FIG. 1 illustrates a system 100 and environment thereof, according to atleast one embodiment, by which a user 110 benefits through use ofservices and products of an enterprise system 200. The user 110 accessesservices and products by use of one or more user devices, illustrated inseparate examples as a computing device 104 and a mobile device 106,which may be, as non-limiting examples, a smart phone, a portabledigital assistant (PDA), a pager, a mobile television, a gaming device,a laptop computer, a camera, a video recorder, an audio/video player,radio, a GPS device, or any combination of the aforementioned, or otherportable device with processing and communication capabilities. In theillustrated example, the mobile device 106 is illustrated in FIG. 1 ashaving exemplary elements, the below descriptions of which apply as wellto the computing device 104, which can be, as non-limiting examples, adesktop computer, a laptop computer, or other user-accessible computingdevice.

Furthermore, the user device, referring to either or both of thecomputing device 104 and the mobile device 106, may be or include aworkstation, a server, or any other suitable device, including a set ofservers, a cloud-based application or system, or any other suitablesystem, adapted to execute, for example any suitable operating system,including Linux, UNIX, Windows, macOS, iOS, Android and any other knownoperating system used on personal computers, central computing systems,phones, and other devices.

The user 110 can be an individual, a group, or any entity in possessionof or having access to the user device, referring to either or both ofthe mobile device 104 and computing device 106, which may be personal orpublic items. Although the user 110 may be singly represented in somedrawings, at least in some embodiments according to these descriptionsthe user 110 is one of many such that a market or community of users,consumers, customers, business entities, government entities, clubs, andgroups of any size are all within the scope of these descriptions.

The user device, as illustrated with reference to the mobile device 106,includes components such as, at least one of each of a processing device120, and a memory device 122 for processing use, such as random accessmemory (RAM), and read-only memory (ROM). The illustrated mobile device106 further includes a storage device 124 including at least one of anon-transitory storage medium, such as a microdrive, for long-term,intermediate-term, and short-term storage of computer-readableinstructions 126 for execution by the processing device 120. Forexample, the instructions 126 can include instructions for an operatingsystem and various applications or programs 130, of which theapplication 132 is represented as a particular example. The storagedevice 124 can store various other data items 134, which can include, asnon-limiting examples, cached data, user files such as those forpictures, audio and/or video recordings, files downloaded or receivedfrom other devices, and other data items preferred by the user orrequired or related to any or all of the applications or programs 130.

The memory device 122 is operatively coupled to the processing device120. As used herein, memory includes any computer readable medium tostore data, code, or other information. The memory device 122 mayinclude volatile memory, such as volatile Random Access Memory (RAM)including a cache area for the temporary storage of data. The memorydevice 122 may also include non-volatile memory, which can be embeddedand/or may be removable. The non-volatile memory can additionally oralternatively include an electrically erasable programmable read-onlymemory (EEPROM), flash memory or the like.

The memory device 122 and storage device 124 can store any of a numberof applications which comprise computer-executable instructions and codeexecuted by the processing device 120 to implement the functions of themobile device 106 described herein. For example, the memory device 122may include such applications as a conventional web browser applicationand/or a mobile P2P payment system client application. Theseapplications also typically provide a graphical user interface (GUI) onthe display 140 that allows the user 110 to communicate with the mobiledevice 106, and, for example a mobile banking system, and/or otherdevices or systems. In one embodiment, when the user 110 decides toenroll in a mobile banking program, the user 110 downloads or otherwiseobtains the mobile banking system client application from a mobilebanking system, for example enterprise system 200, or from a distinctapplication server. In other embodiments, the user 110 interacts with amobile banking system via a web browser application in addition to, orinstead of, the mobile P2P payment system client application.

The processing device 120, and other processors described herein,generally include circuitry for implementing communication and/or logicfunctions of the mobile device 106. For example, the processing device120 may include a digital signal processor, a microprocessor, andvarious analog to digital converters, digital to analog converters,and/or other support circuits. Control and signal processing functionsof the mobile device 106 are allocated between these devices accordingto their respective capabilities. The processing device 120 thus mayalso include the functionality to encode and interleave messages anddata prior to modulation and transmission. The processing device 120 canadditionally include an internal data modem. Further, the processingdevice 120 may include functionality to operate one or more softwareprograms, which may be stored in the memory device 122, or in thestorage device 124. For example, the processing device 120 may becapable of operating a connectivity program, such as a web browserapplication. The web browser application may then allow the mobiledevice 106 to transmit and receive web content, such as, for example,location-based content and/or other web page content, according to aWireless Application Protocol (WAP), Hypertext Transfer Protocol (HTTP),and/or the like.

The memory device 122 and storage device 124 can each also store any ofa number of pieces of information, and data, used by the user device andthe applications and devices that facilitate functions of the userdevice, or are in communication with the user device, to implement thefunctions described herein and others not expressly described. Forexample, the storage device may include such data as user authenticationinformation, etc.

The processing device 120, in various examples, can operatively performcalculations, can process instructions for execution, and can manipulateinformation. The processing device 120 can execute machine-executableinstructions stored in the storage device 124 and/or memory device 122to thereby perform methods and functions as described or implied herein,for example by one or more corresponding flow charts expressly providedor implied as would be understood by one of ordinary skill in the art towhich the subject matters of these descriptions pertain. The processingdevice 120 can be or can include, as non-limiting examples, a centralprocessing unit (CPU), a microprocessor, a graphics processing unit(GPU), a microcontroller, an application-specific integrated circuit(ASIC), a programmable logic device (PLD), a digital signal processor(DSP), a field programmable gate array (FPGA), a state machine, acontroller, gated or transistor logic, discrete physical hardwarecomponents, and combinations thereof. In some embodiments, particularportions or steps of methods and functions described herein areperformed in whole or in part by way of the processing device 120, whilein other embodiments methods and functions described herein includecloud-based computing in whole or in part such that the processingdevice 120 facilitates local operations including, as non-limitingexamples, communication, data transfer, and user inputs and outputs suchas receiving commands from and providing displays to the user.

The mobile device 106, as illustrated, includes an input and outputsystem 136, referring to, including, or operatively coupled with, userinput devices and user output devices, which are operatively coupled tothe processing device 120. The user output devices include a display 140(e.g., a liquid crystal display or the like), which can be, as anon-limiting example, a touch screen of the mobile device 106, whichserves both as an output device, by providing graphical and text indiciaand presentations for viewing by one or more user 110, and as an inputdevice, by providing virtual buttons, selectable options, a virtualkeyboard, and other indicia that, when touched, control the mobiledevice 106 by user action. The user output devices include a speaker 144or other audio device. The user input devices, which allow the mobiledevice 106 to receive data and actions such as button manipulations andtouches from a user such as the user 110, may include any of a number ofdevices allowing the mobile device 106 to receive data from a user, suchas a keypad, keyboard, touch-screen, touchpad, microphone 142, mouse,joystick, other pointer device, button, soft key, and/or other inputdevice(s). The user interface may also include a camera 146, such as adigital camera.

Further non-limiting examples include, one or more of each, any, and allof a wireless or wired keyboard, a mouse, a touchpad, a button, aswitch, a light, an LED, a buzzer, a bell, a printer and/or other userinput devices and output devices for use by or communication with theuser 110 in accessing, using, and controlling, in whole or in part, theuser device, referring to either or both of the computing device 104 anda mobile device 106. Inputs by one or more user 110 can thus be made viavoice, text or graphical indicia selections. For example, such inputs insome examples correspond to user-side actions and communications seekingservices and products of the enterprise system 200, and at least someoutputs in such examples correspond to data representing enterprise-sideactions and communications in two-way communications between a user 110and an enterprise system 200.

The mobile device 106 may also include a positioning device 108, whichcan be for example a global positioning system device (GPS) configuredto be used by a positioning system to determine a location of the mobiledevice 106. For example, the positioning system device 108 may include aGPS transceiver. In some embodiments, the positioning system device 108includes an antenna, transmitter, and receiver. For example, in oneembodiment, triangulation of cellular signals may be used to identifythe approximate location of the mobile device 106. In other embodiments,the positioning device 108 includes a proximity sensor or transmitter,such as an RFID tag, that can sense or be sensed by devices known to belocated proximate a merchant or other location to determine that theconsumer mobile device 106 is located proximate these known devices.

In the illustrated example, a system intraconnect 138, connects, forexample electrically, the various described, illustrated, and impliedcomponents of the mobile device 106. The intraconnect 138, in variousnon-limiting examples, can include or represent, a system bus, ahigh-speed interface connecting the processing device 120 to the memorydevice 122, individual electrical connections among the components, andelectrical conductive traces on a motherboard common to some or all ofthe above-described components of the user device. As discussed herein,the system intraconnect 138 may operatively couple various componentswith one another, or in other words, electrically connects thosecomponents, either directly or indirectly—by way of intermediatecomponent(s)—with one another.

The user device, referring to either or both of the computing device 104and the mobile device 106, with particular reference to the mobiledevice 106 for illustration purposes, includes a communication interface150, by which the mobile device 106 communicates and conductstransactions with other devices and systems. The communication interface150 may include digital signal processing circuitry and may providetwo-way communications and data exchanges, for example wirelessly viawireless communication device 152, and for an additional or alternativeexample, via wired or docked communication by mechanical electricallyconductive connector 154. Communications may be conducted via variousmodes or protocols, of which GSM voice calls, SMS, EMS, MMS messaging,TDMA, CDMA, PDC, WCDMA, CDMA2000, and GPRS, are all non-limiting andnon-exclusive examples. Thus, communications can be conducted, forexample, via the wireless communication device 152, which can be orinclude a radio-frequency transceiver, a Bluetooth device, Wi-Fi device,a Near-field communication device, and other transceivers. In addition,GPS (Global Positioning System) may be included for navigation andlocation-related data exchanges, ingoing and/or outgoing. Communicationsmay also or alternatively be conducted via the connector 154 for wiredconnections such by USB, Ethernet, and other physically connected modesof data transfer.

The processing device 120 is configured to use the communicationinterface 150 as, for example, a network interface to communicate withone or more other devices on a network. In this regard, thecommunication interface 150 utilizes the wireless communication device152 as an antenna operatively coupled to a transmitter and a receiver(together a “transceiver”) included with the communication interface150. The processing device 120 is configured to provide signals to andreceive signals from the transmitter and receiver, respectively. Thesignals may include signaling information in accordance with the airinterface standard of the applicable cellular system of a wirelesstelephone network. In this regard, the mobile device 106 may beconfigured to operate with one or more air interface standards,communication protocols, modulation types, and access types. By way ofillustration, the mobile device 106 may be configured to operate inaccordance with any of a number of first, second, third, fourth,fifth-generation communication protocols and/or the like. For example,the mobile device 106 may be configured to operate in accordance withsecond-generation (2G) wireless communication protocols IS-136 (timedivision multiple access (TDMA)), GSM (global system for mobilecommunication), and/or IS-95 (code division multiple access (CDMA)), orwith third-generation (3G) wireless communication protocols, such asUniversal Mobile Telecommunications System (UMTS), CDMA2000, widebandCDMA (WCDMA) and/or time division-synchronous CDMA (TD-SCDMA), withfourth-generation (4G) wireless communication protocols such asLong-Term Evolution (LTE), fifth-generation (5G) wireless communicationprotocols, Bluetooth Low Energy (BLE) communication protocols such asBluetooth 5.0, ultra-wideband (UWB) communication protocols, and/or thelike. The mobile device 106 may also be configured to operate inaccordance with non-cellular communication mechanisms, such as via awireless local area network (WLAN) or other communication/data networks.

The communication interface 150 may also include a payment networkinterface. The payment network interface may include software, such asencryption software, and hardware, such as a modem, for communicatinginformation to and/or from one or more devices on a network. Forexample, the mobile device 106 may be configured to use, or be usedeffectively as, a credit or debit card by, for example, wirelesslycommunicating account numbers or other authentication information to aterminal of the network. Such communication could be performed viatransmission over a wireless communication protocol such as theNear-field communication protocol.

The mobile device 106 further includes a power source 128, such as abattery, for powering various circuits and other devices that are usedto operate the mobile device 106. Embodiments of the mobile device 106may also include a clock or other timer configured to determine and, insome cases, communicate actual or relative time to the processing device120 or one or more other devices. For further example, the clock mayfacilitate timestamping transmissions, receptions, and other data forsecurity, authentication, logging, polling, data expiry, and forensicpurposes.

System 100 as illustrated diagrammatically represents at least oneexample of a possible implementation, where alternatives, additions, andmodifications are possible for performing some or all of the describedmethods, operations and functions. Although shown separately, in someembodiments, two or more systems, servers, or illustrated components mayutilized. In some implementations, the functions of one or more systems,servers, or illustrated components may be provided by a single system orserver. In some embodiments, the functions of one illustrated system orserver may be provided by multiple systems, servers, or computingdevices, including those physically located at a central facility, thoselogically local, and those located as remote with respect to each other.

The enterprise system 200 can offer any number or type of services andproducts to one or more users 110. In some examples, an enterprisesystem 200 offers products. In some examples, an enterprise system 200offers services. Use of “service(s)” or “product(s)” thus relates toeither or both in these descriptions. With regard, for example, toonline information and financial services, “service” and “product” aresometimes termed interchangeably. In non-limiting examples, services andproducts include retail services and products, information services andproducts, custom services and products, predefined or pre-offeredservices and products, consulting services and products, advisingservices and products, forecasting services and products, internetproducts and services, social media, and financial services andproducts, which may include, in non-limiting examples, services andproducts relating to banking, checking, savings, investments, creditcards, automatic-teller machines, debit cards, loans, mortgages,personal accounts, business accounts, account management, creditreporting, credit requests, and credit scores.

To provide access to, or information regarding, some or all the servicesand products of the enterprise system 200, automated assistance may beprovided by the enterprise system 200. For example, automated access touser accounts and replies to inquiries may be provided byenterprise-side automated voice, text, and graphical displaycommunications and interactions. In at least some examples, any numberof human agents 210, can be employed, utilized, authorized or referredby the enterprise system 200. Such human agents 210 can be, asnon-limiting examples, point of sale or point of service (POS)representatives, online customer service assistants available to users110, advisors, managers, sales team members, and referral agents readyto route user requests and communications to preferred or particularother agents, human or virtual.

Human agents 210 may utilize agent devices 212 to serve users in theirinteractions to communicate and take action. The agent devices 212 canbe, as non-limiting examples, computing devices, kiosks, terminals,smart devices such as phones, and devices and tools at customer servicecounters and windows at POS locations. In at least one example, thediagrammatic representation of the components of the user device 106 inFIG. 1 applies as well to one or both of the computing device 104 andthe agent devices 212.

Agent devices 212 individually or collectively include input devices andoutput devices, including, as non-limiting examples, a touch screen,which serves both as an output device by providing graphical and textindicia and presentations for viewing by one or more agent 210, and asan input device by providing virtual buttons, selectable options, avirtual keyboard, and other indicia that, when touched or activated,control or prompt the agent device 212 by action of the attendant agent210. Further non-limiting examples include, one or more of each, any,and all of a keyboard, a mouse, a touchpad, a joystick, a button, aswitch, a light, an LED, a microphone serving as input device forexample for voice input by a human agent 210, a speaker serving as anoutput device, a camera serving as an input device, a buzzer, a bell, aprinter and/or other user input devices and output devices for use by orcommunication with a human agent 210 in accessing, using, andcontrolling, in whole or in part, the agent device 212.

Inputs by one or more human agents 210 can thus be made via voice, textor graphical indicia selections. For example, some inputs received by anagent device 212 in some examples correspond to, control, or promptenterprise-side actions and communications offering services andproducts of the enterprise system 200, information thereof, or accessthereto. At least some outputs by an agent device 212 in some examplescorrespond to, or are prompted by, user-side actions and communicationsin two-way communications between a user 110 and an enterprise-sidehuman agent 210.

From a user perspective experience, an interaction in some exampleswithin the scope of these descriptions begins with direct or firstaccess to one or more human agents 210 in person, by phone, or onlinefor example via a chat session or website function or feature. In otherexamples, a user is first assisted by a virtual agent 214 of theenterprise system 200, which may satisfy user requests or prompts byvoice, text, or online functions, and may refer users to one or morehuman agents 210 once preliminary determinations or conditions are madeor met.

A computing system 206 of the enterprise system 200 may includecomponents such as, at least one of each of a processing device 220, anda memory device 222 for processing use, such as random access memory(RAM), and read-only memory (ROM). The illustrated computing system 206further includes a storage device 224 including at least onenon-transitory storage medium, such as a microdrive, for long-term,intermediate-term, and short-term storage of computer-readableinstructions 226 for execution by the processing device 220. Forexample, the instructions 226 can include instructions for an operatingsystem and various applications or programs 230, of which theapplication 232 is represented as a particular example. The storagedevice 224 can store various other data 234, which can include, asnon-limiting examples, cached data, and files such as those for useraccounts, user profiles, account balances, and transaction histories,files downloaded or received from other devices, and other data itemspreferred by the user or required or related to any or all of theapplications or programs 230.

The computing system 206, in the illustrated example, includes aninput/output system 236, referring to, including, or operatively coupledwith input devices and output devices such as, in a non-limitingexample, agent devices 212, which have both input and outputcapabilities.

In the illustrated example, a system intraconnect 238 electricallyconnects the various above-described components of the computing system206. In some cases, the intraconnect 238 operatively couples componentsto one another, which indicates that the components may be directly orindirectly connected, such as by way of one or more intermediatecomponents. The intraconnect 238, in various non-limiting examples, caninclude or represent, a system bus, a high-speed interface connectingthe processing device 220 to the memory device 222, individualelectrical connections among the components, and electrical conductivetraces on a motherboard common to some or all of the above-describedcomponents of the user device.

The computing system 206, in the illustrated example, includes acommunication interface 250, by which the computing system 206communicates and conducts transactions with other devices and systems.The communication interface 250 may include digital signal processingcircuitry and may provide two-way communications and data exchanges, forexample wirelessly via wireless device 252, and for an additional oralternative example, via wired or docked communication by mechanicalelectrically conductive connector 254. Communications may be conductedvia various modes or protocols, of which GSM voice calls, SMS, EMS, MMSmessaging, TDMA, CDMA, PDC, WCDMA, CDMA2000, and GPRS, are allnon-limiting and non-exclusive examples. Thus, communications can beconducted, for example, via the wireless device 252, which can be orinclude a radio-frequency transceiver, a Bluetooth device, Wi-Fi device,Near-field communication device, and other transceivers. In addition,GPS (Global Positioning System) may be included for navigation andlocation-related data exchanges, ingoing and/or outgoing. Communicationsmay also or alternatively be conducted via the connector 254 for wiredconnections such as by USB, Ethernet, and other physically connectedmodes of data transfer.

The processing device 220, in various examples, can operatively performcalculations, can process instructions for execution, and can manipulateinformation. The processing device 220 can execute machine-executableinstructions stored in the storage device 224 and/or memory device 222to thereby perform methods and functions as described or implied herein,for example by one or more corresponding flow charts expressly providedor implied as would be understood by one of ordinary skill in the art towhich the subjects matters of these descriptions pertain. The processingdevice 220 can be or can include, as non-limiting examples, a centralprocessing unit (CPU), a microprocessor, a graphics processing unit(GPU), a microcontroller, an application-specific integrated circuit(ASIC), a programmable logic device (PLD), a digital signal processor(DSP), a field programmable gate array (FPGA), a state machine, acontroller, gated or transistor logic, discrete physical hardwarecomponents, and combinations thereof.

Furthermore, the computing device 206, may be or include a workstation,a server, or any other suitable device, including a set of servers, acloud-based application or system, or any other suitable system, adaptedto execute, for example any suitable operating system, including Linux,UNIX, Windows, macOS, iOS, Android, and any known other operating systemused on personal computer, central computing systems, phones, and otherdevices.

The user devices, referring to either or both of the mobile device 104and computing device 106, the agent devices 212, and the enterprisecomputing system 206, which may be one or any number centrally locatedor distributed, are in communication through one or more networks,referenced as network 258 in FIG. 1 .

Network 258 provides wireless or wired communications among thecomponents of the system 100 and the environment thereof, includingother devices local or remote to those illustrated, such as additionalmobile devices, servers, and other devices communicatively coupled tonetwork 258, including those not illustrated in FIG. 1 . The network 258is singly depicted for illustrative convenience, but may include morethan one network without departing from the scope of these descriptions.In some embodiments, the network 258 may be or provide one or morecloud-based services or operations. The network 258 may be or include anenterprise or secured network, or may be implemented, at least in part,through one or more connections to the Internet. A portion of thenetwork 258 may be a virtual private network (VPN) or an Intranet. Thenetwork 258 can include wired and wireless links, including, asnon-limiting examples, 802.11a/b/g/n/ac, 802.20, WiMax, LTE, and/or anyother wireless link. The network 258 may include any internal orexternal network, networks, sub-network, and combinations of suchoperable to implement communications between various computingcomponents within and beyond the illustrated environment 100. Thenetwork 258 may communicate, for example, Internet Protocol (IP)packets, Frame Relay frames, Asynchronous Transfer Mode (ATM) cells,voice, video, data, and other suitable information between networkaddresses. The network 258 may also include one or more local areanetworks (LANs), radio access networks (RANs), metropolitan areanetworks (MANs), wide area networks (WANs), all or a portion of theinternet and/or any other communication system or systems at one or morelocations.

Two external systems 202 and 204 are expressly illustrated in FIG. 1 ,representing any number and variety of data sources, users, consumers,customers, business entities, banking systems, government entities,clubs, and groups of any size are all within the scope of thedescriptions. In at least one example, the external systems 202 and 204represent automatic teller machines (ATMs) utilized by the enterprisesystem 200 in serving users 110. In another example, the externalsystems 202 and 204 represent payment clearinghouse or payment railsystems for processing payment transactions, and in another example, theexternal systems 202 and 204 represent third party systems such asmerchant systems configured to interact with the user device 106 duringtransactions and also configured to interact with the enterprise system200 in back-end transactions clearing processes.

In certain embodiments, one or more of the systems such as the userdevice 106, the enterprise system 200, and/or the external systems 202and 204 are, include, or utilize virtual resources. In some cases, suchvirtual resources are considered cloud resources or virtual machines.Such virtual resources may be available for shared use among multipledistinct resource consumers and in certain implementations, virtualresources do not necessarily correspond to one or more specific piecesof hardware, but rather to a collection of pieces of hardwareoperatively coupled within a cloud-computing configuration so that theresources may be shared as needed.

In various embodiments, a message generating system described hereinimplements staged user-device specific content delivery for network datatraffic reduction, for example as represented by the enterprise system200. At least one such system according to these descriptions includes acomputing system, for example as represented by the computing system 206of FIG. 1 , including one or more processor 220 and at least one of amemory device 222 and a non-transitory storage device 224. Inimplementing the message generation system and related methods, one ormore processor executes computer-readable instructions to sequentiallygenerate messages upon staged user-device actions. A network connectionoperatively connecting user devices to the computer, as represented vianon-limiting examples in FIG. 1 with reference to the communicationinterface 250 may including the device 252, the connector 254, thenetwork 268, and user devices 104 and 106.

Upon execution of the computer-readable instructions, the computingsystem performs exemplary steps, which taken together can be describedas a method 300 as represented by a flowchart in FIG. 2 . Step 302includes disseminating, to each of multiple user devices, firstinformation items each associated with at least a respective one ofmultiple services made available at least in part by a first entity.Step 304 includes receiving, for example via a network connection,multiple access indicative signals each prompted by a respective one ofthe user devices accessing at least one of the first information items.Step 306 includes storing a respective awareness-stage record for eachreceived access indicative signal, the respective awareness-stage recordbeing associated with a respective user entity with which the respectiveone of the user devices is associated, the respective awareness-stagerecord thereby recording that the respective user entity accessed atleast one of the first information items.

Step 310 includes: generating, for each user entity with which arespective awareness-stage record is stored, a second information itemincluding information of a particular service of the multiple services,the particular service being associated with at least one firstinformation item accessed by the user entity and sending, via thenetwork connection, each second information item to one or more deviceof each user entity for which the second information item was generated,excluding each of the multiple user devices not associated with any userentity for which a second information item was generated therebyreducing data traffic on the network connection.

Step 312 includes storing a respective consideration-stage recordassociated with each user entity to which the second information item issent. Step 314 includes receiving, via the network connection, at leastone inquiry signal prompted by one or more device of a particular userentity accessing the second information item and requesting, at least inpart, the particular service. Step 316 includes storing a decision-stagerecord associated with the particular user entity thereby recordingreceipt of the at least one inquiry signal.

Step 320 includes: generating a third information item including indiciaof confirmation of providing, or determination to make accessible, theparticular service to the particular user entity; and sending via thenetwork connection the third information item to at least one device ofthe particular user entity for display, at least in part, of saidindicia.

FIG. 3 is a diagram representing audience management as implemented, forexample, by the method 300 of FIG. 2 . A first entity 350 can represent,as a non-limiting example, a service and/or product provider thatoperates or utilizes the enterprise system 200 of FIG. 1 . In such anexample, the first entity 350 can be described as an enterprise entity,a business entity, a retailer, a merchant entity, a financialinstitution, a bank, or other service and/or product provider. The firstentity 350 can access client data held, acquired, and/or stored forexample as described above with reference to FIG. 1 , the storage device224 thereof, and data 234 stored therein. The first entity 350 can alsoutilize available third party data that can be purchased and/orotherwise acquired, for example as described above with reference to theexternal systems 202 and 204 of FIG. 1 . Web behavior of user entitiescan also be utilized by the first entity 350. This includes websitebehavior with regard to browsing, purchases, purchase patterns,advertising preferences, locations, and published content authored byusers such as social media posts, online reviews, and other availabledata. The audience management systems and methods represented by FIG. 3blend and/or augment such data to facilitate a high level ofcustomization to approach and manage client audiences and implement thecategory funnel that permits refining of the target audience and guidethat audience toward conversion.

With reference to both FIGS. 2 and 3 , dissemination, for example atstep 302, can be accomplished via: paid searches, in which search resultproviders boost subscribers to guide users toward subscriber websites;display ads; inbox ads; email; and various social media and networkingplatforms as listed in FIG. 3 as non-limiting and non-exclusiveexamples.

Category funneling in audience management is represented by FIG. 4 , inwhich user entities are guided into a category matrix 380 in includingsequentially staged categories including an awareness-stage category382, a consideration-stage category 384, a decision-stage category 386,and a conversion-stage category 388. A holistic audience 390 is guidedinto the funnel stage with the audience management blend approachrepresented by FIG. 8 , which takes into account, for each user entity,persona and need aspects in a full-spectrum user-oriented approach tofacilitate customization, refining of the target audience, and guidingthat audience toward conversion. The matrix 380 can be referenced as anACDC matrix with reference to the Awareness, Consideration, Decision,and Conversion (ACDC) categories.

In the context of a single service or product, categorization asimplemented by methods and systems described herein, can be representedas single-row representation, or a single-column column representationas in FIG. 9 with reference the one-dimensional ACDC matrix 380. FIG. 5represents higher-dimensional ACDC matrix 400, in which multipleproduct/service types represented as arranged in a vertical column 402are each assigned a marker action or trigger event for sequentialadvance along the ACDC categorization.

FIGS. 6-9 represent, from a user-entity perspective, the implementationof systems and methods of ACDC categorization according to thesedescriptions. The depicted advance through the ACDC categorizationfunnel is represented as a sequential or chronological advance of aparticular user entity 110. In the illustrated example, the user entity110 is represented as an individual, such as a family member, or agroup, such as multiple adults in a family relationship. Such an exampleaccommodates spousal and partnered relationships and accommodates bothindividuals with solo accounts with regard to banking, media,subscriptions, and profiles, and accommodates groups having jointaccounts, individualized solo accounts among members, and embracesaggregate profile characteristics with reference to the full-spectrumuser-oriented audience management blend approach represented by FIG. 3 .For graphical representation and exemplary story-line purposes, the userentity 110 is represented as advancing toward home ownership viaacquiring a mortgage loan from a financial institution, such as a bank.Other service and product examples are within the full scope of thesedescriptions.

In FIG. 6 , as an exemplary implementation of step 302 in the method 300of FIG. 2 , a promotional first information 450 item is disseminated,for display at least in part, to each of multiple user devices. Theinformation is associated with at least a mortgage bank loan as offeredby a lender such as a bank, which can be termed as a first entity. FIG.6 depicts the awareness-stage in the ACDC approach in that recipientshave received a promotional first information item 450. FIGS. 7-9 focuson a particular user entity 110 from among many to which the promotionalinformation was disseminated.

For each user entity that accesses the promotional first informationitem 450, an indicative signal reaches the first entity lender. Forexample as implemented by step 304 in FIG. 2 , the first entity, alender in this example, has received a signal indicating that at leastthe particular user entity 110 has accessed the disseminated promotionalinformation. This may indicates that the first entity has clicked ondigital advertisement, or has begun navigating into the mortgage relatedcontent in the lender's website or portal. The progress of the userentity 110 is recorded by the first entity lender, as implemented forexample by step 306 in FIG. 2 , in which the first entity stores anawareness stage record thereby recording at least that the user entity110 has accessed the first promotional information item 450. FIG. 6represents each user accessing the information item 450 as entering thefunnel into the awareness-stage category of the staged ACDC sequentialcategories, with reference to FIG. 4 .

In FIG. 7 , the first entity lender has generated and sent a secondinformation item 452, as implemented for example by step 310 in FIG. 2 .The second information item deepens the interaction or engagement of theuser entity 110 and the first entity lender by conveying furtherinformation about mortgage bank loan services or products associatedwith the first information item 450 accessed by the user entity 110 inFIG. 6 . Only a single user entity 110 is shown receiving the secondinformation item 452 in FIG. 7 , illustrating that the secondinformation is sent to those users (responders) having accessed thefirst information item 450, as evidenced by respective awareness stagerecords, with reference to step 306 in FIG. 2 . Other user entities(non-reponders), for which an awareness-stage record was not recordedfor failure of the first entity to receive correspondingaccess-indicative signals, are excluded. This narrows the audience ofthe second information item 452 relative to the dissemination of thefirst information item 450.

FIG. 7 represents the user entity advancing to the consideration stage.In the implementation of FIG. 2 , the first entity lender, in step 312,stores a respective consideration-stage record associated with each userentity to which the second information item is sent. Further steps ofthe first entity sending information items, and the first entityreceiving replies or access-indicative signals from user devices, can beincluded in the interaction progress represented in FIGS. 6-9 whether ornot expressly illustrated and described. For example, an onlinecalculator or other tool may be provided by the first entity for use bythe user entity to determine mortgage rates, amortized payments, pay-offamounts, and other quantities and metrics. In the illustrated example,the user entity applies for, and acquires a mortgage loan. Thus athorough application process is represented by a few exemplaryillustrations with reference to FIGS. 6-9 , and a few exemplary stepswith reference to the method 300 as represented by a flowchart in FIG. 2.

The user entity 110 is illustrated as accessing the disseminatedpromotional first information item 450 via a mobile device 106 andthereby advancing into the awareness stage. The user entity 110 isillustrated as accessing the second information item 452 via a computingdevice 104 in FIG. 7 . The user can utilize any owned or accessibledevices, and may prefer a laptop or other personal computer in lieu of amobile phone when browsing detailed information and when completing anapplication for service, such as a loan application for a mortgage loan.These descriptions embrace that flexibility and/or user choice by use ofsuch terms as one or more device of each user entity or associated witha user entity. Ultimately, the user entity is the audience ofinformation provided by the first entity lender in the interactionprogress represented in FIGS. 6-9 , whereas the user devices are thetargets for digital promotional content, files, and inquiries forfurther data by which the illustrated mortgage application process isimplemented. In that sense, information can be described as sent orintended for the user entity or user device, without necessitating onedevice of the user over another.

FIG. 8 represents the user entity advancing to the decision stage. Withadditional reference to steps 314 of FIG. 2 , in which the first entityreceives inquiry signal(s) prompted by a user device of the user entity110 accessing the second information item 452 and the user entityrequesting, at least in part, the particular service or product. In theexample illustrated in FIGS. 6-9 , the particular service or product isa mortgage loan. In the decision stage at least in the mortgage example,an application process has at least begun. In the illustrated example ofFIG. 8, the first user entity 110 is encouraged to complete anapplication process and advance toward conversion.

FIG. 9 represents the user entity advancing to the conversion stage, inwhich a mortgage loan has been acquired and a home purchased in theillustrated example. Additional messaging from the first entity lenderto the first user entity 110 is conducted aware of the conversion-stagecategory of the particular first user entity 110, for example utilizingthe ACDC matrix 400 or similar data object. A user having acquired, forexample, a recent mortgage, need not receive basic promotional contentfor the same or similar product or service. A user in a conversioncategory with regard to a mortgage, however, may benefit from receivingwidely disseminated awareness-stage information for other products andservices. For example, a user in a mortgage conversion category may beeventually be interested in refinancing and can be guided to the entryof the funnel approach by appropriate messaging.

Progress along the category funnel permits narrowing of targetaudiences, from wide user groups for basic disseminated information suchas brand awareness advertising and basic introductions to the range ofproducts and services a provider may offer, to smaller targeted groups.Thus, according to systems and methods described herein, interactionsbetween a provider and existing or potential clients can be increasinglypersonalized. From a wider public perspective, the narrowing nature ofthe process of funneling entities and interactions into stagedcategories reduces data trafficked across networks, conserving networkresource to improves communication networks and systems efficiencies, tominimize latencies and needless redundancies, to reduce costs, and tolower energy consumption.

Particular embodiments and features have been described with referenceto the drawings. It is to be understood that these descriptions are notlimited to any single embodiment or any particular set of features.Similar embodiments and features may arise or modifications andadditions may be made without departing from the scope of thesedescriptions and the spirit of the appended claims.

What is claimed is:
 1. A message generating system using stageduser-device specific content delivery for network data trafficreduction, the system comprising: a computing system including one ormore processor and at least one of a memory device and a non-transitorystorage device, wherein said one or more processor executescomputer-readable instructions to sequentially generate messages uponstaged user-device actions; and a network connection operativelyconnecting user devices to the computing system, wherein, upon executionof the computer-readable instructions, the computing system performssteps comprising: disseminating to each of multiple user devices firstinformation items each associated with at least a respective one ofmultiple services made available at least in part by a first entity;storing a respective awareness-stage record for each of a plurality ofreceived access indicative signals, the respective awareness-stagerecord being associated with a respective user entity with which therespective one of the user devices is associated, the respectiveawareness-stage record thereby recording that the respective user entityaccessed at least one of the first information items; generating, foreach user entity with which a respective awareness-stage record isstored, a second information item including information of a particularservice of the multiple services, the particular service beingassociated with at least one first information item accessed by the userentity; sending, via the network connection, each second informationitem to one or more device of each user entity for which the secondinformation item was generated, excluding each of the multiple userdevices not associated with any user entity for which a secondinformation item was generated thereby reducing data traffic on thenetwork connection; storing a respective consideration-stage recordassociated with each user entity to which the second information item issent; receiving via the network connection at least one inquiry signalprompted by one or more device of a particular user entity accessing thesecond information item and requesting, at least in part, the particularservice; storing a decision-stage record associated with the particularuser entity thereby recording receipt of the at least one inquirysignal; generating a third information item including indicia ofconfirmation of providing, or determination to make accessible, theparticular service to the particular user entity; and sending via thenetwork connection the third information item to at least one device ofthe particular user entity for display, at least in part, of saidindicia.
 2. The message generating system of claim 1, wherein, uponexecution of the computer-readable instructions, the computing systemfurther performs steps comprising: receiving via the network connectionthe plurality of received access indicative signals each prompted by arespective one of the user devices accessing at least one of the firstinformation items.
 3. The message generating system of claim 2, whereindisseminating to each of multiple user devices the first informationitems comprises sending at least a portion of the first information itemto a third party for dissemination of the first information item by thethird party.
 4. The message generating system of claim 3, wherein thethird party comprises at least one of a social-media platform operator,a social-media platform user, a media content platform, a media contentprovider, a website owner, and a website developer.
 5. The messagegenerating system of claim 2, wherein upon execution of thecomputer-readable instructions, the computing system performs stepsfurther comprising storing a conversion-stage record associated with theparticular user entity to which the at least one device is send thethird information.
 6. The message generating system of claim 5, whereinthe computing system stores, for each one of the multiple services madeavailable at least in part by the first entity: awareness-stage recordsto associate respective user entities with an awareness-stage category;consideration-stage records to associate respective user entities withan awareness-stage category; decision-stage records to associaterespective user entities with a decision-stage category; andconversion-stage records to associate respective user entities with aconversion-stage category.
 7. The message generating system of claim 6,wherein: the first information item is generated to guide user entitiesto the awareness-stage category; each second information item isgenerated to guide user entities to the consideration-stage category;and the third information item is generated to guide the particular userentity to receive or access the particular service.
 8. The messagegenerating system of claim 2, wherein the multiple services madeavailable at least in part by a first entity comprise at least one ofbanking, checking, savings, investments, credit cards, automatic-tellermachines, debit cards, loans, mortgages, personal accounts, businessaccounts, account management, credit reporting, credit requests, andcredit scores.
 9. The message generating system of claim 2, wherein thefirst entity comprises a financial institution.